Creating Curb Appeal
I came across this article yesterday and it resonated with me so I thought I’d share here. Curb appeal is the factor which in retail gets people off the pavement and into your shop and although it’s normally associated with high-street retail it’s also an incredibly important factor in digital media.
…What is ‘curb appeal’ anyway?
It’s whatever makes you want to leave your comfortable place on the curb and go inside and explore.
Is it relevant for businesses without brick and mortar storefronts? Yes. It’s about making your business appealing to potential clients and customers.
